I created a comprehensive brand identity system for Blueprint, a leading real estate tech show. The system included a logo, color palette, typography, and graphic elements that were applied across merchandise, signage, stage design, digital media, and event wayfinding to create a seamless and memorable experience.
The design concept was inspired by light refracted through a prism as seen through windows—a direct nod to real estate and architectural space. This inspiration translated into a dynamic gradient spectrum and pixelated grid motifs, symbolizing both structure and innovation.
The result is a visual identity that feels bold, modern, and forward-looking, while still grounded in the professionalism of the real estate industry. From large-scale stage backdrops to small-scale swag items, the system delivered consistency, energy, and impact—perfectly capturing Blueprint’s role at the intersection of real estate and technology.
