Goodwill

This campaign was created to highlight Goodwill’s mission of funding free job training and employment services through the donation and resale of everyday goods. The concept paired objects found at Goodwill with people joyfully using them, visually connecting donation and shopping with the impact of helping others find jobs.I designed layouts that were bold, colorful, and approachable, ensuring the message stood out in storefront windows, buses, and billboards. By combining bright pairings, playful imagery, and clear typography, the campaign brought Goodwill’s purpose to life in a way that was both engaging and community-driven.
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