During the COVID-19 pandemic, I directed the design of virtual sponsor booths for an online conference platform. The goal was to create digital environments that encouraged attendees to explore, engage with sponsors, and access resources in a visually appealing way.We developed three tiers of booth designs, each offering varying levels of visibility and branding opportunities for sponsors. The layouts balanced minimalist aesthetics with functional clarity, ensuring that the virtual experience mirrored the professionalism and accessibility of an in-person event.My role was to provide creative direction and oversight, guiding the designer to produce a cohesive system of booths that aligned with sponsor needs while elevating the overall attendee experience.
