Manifest

For Best Buy, I worked on two creative initiatives that balanced brand consistency with playful storytelling.

The first was a series of gift card designs, where I leaned into Best Buy’s bold brand colors and graphic style to create cheerful, eye-catching patterns for a variety of occasions. The designs were approachable, celebratory, and adaptable, aligning with the brand’s energetic personality while keeping the visuals simple and fun.

The second was a campaign of Pinterest posts for back-to-school, created to showcase laptops to a college audience. Without a photoshoot budget, we built personas by styling outfits and accessories from our own closets, pairing them with featured laptops to suggest relatable student lifestyles. This DIY approach gave the campaign authenticity and creativity, while still staying polished and on-brand.