The goal of this campaign was to expand Sunoco’s appeal beyond its high-performance racing heritage by highlighting the everyday emotional surge of driving with a full tank of quality fuel. The creative direction leaned into humor and exaggeration, showing people fueled by Sunoco doing the unthinkable—from cars burning rubber with confidence to scooters leaping school buses.I collaborated with a copywriter to execute the concept across billboards and social media. My role for the social campaign was to curate and adapt real user-generated videos that embodied the same playful spirit—ordinary moments made extraordinary with Sunoco’s energy behind them.The result was a campaign that felt bold, comedic, and relatable, extending the brand’s legacy of performance into a broader lifestyle message.
