United Airlines

For this United Airlines advertising campaign, we positioned the airline as the natural bridge between New York and Buenos Aires, encouraging travel by highlighting the cultural connections between the two cities. The concept paired iconic experiences and attractions that are distinct yet complementary—emphasizing not only the destinations themselves but also the shared vibrancy of culture, lifestyle, and tradition that make each city unique.

My role was to design layouts and develop visuals that translated these pairings into attention-grabbing creative tailored for fast-paced urban environments. The campaign rolled out across billboards, transit shelters, subway signage, digital displays, and social media, ensuring visibility at every touchpoint. The result was a campaign that felt approachable, memorable, and culturally resonant, reinforcing United Airlines’ role as the connector between two dynamic cities.